Mrs.U. Safiya Fathima
Department of Corporate Secretaryship | Assistant Professor
SF
Qualifications
- Ph.D. (Commerce), St. Peter's Institute of Higher Education and Research (2022 – 2026)
- MBA (Marketing Management), Alagappa University (2024-2026)
- M.Com. (General), Chevalier T. Thomas Elizabeth College for Women (2020 – 2022)
- B.Com. (Accounting and Finance), Chevalier T. Thomas Elizabeth College for Women (2017 – 2020)
Work Experience
- Assistant Professor, Thiruthangal Nadar College, Chennai (Jul 2023 – Apr 2026)
- Assistant Professor, Sree Muthu Kumaraswamy College, Chennai (Aug 2022 – May 2023)
- Total Teaching Experience: 4+ Years
Research Specialization
- Marketing Domain: Research focusing on guerrilla marketing techniques, consumer behavior, and innovative advertising strategies within the food industry.
- Academic Research & Publishing: Extensive experience in research writing, topic selection, thesis drafting, research proposals, and plagiarism removal.
Research Metrics
4+Years Exp
20+Publications
03NPTEL Courses
04Naan Mudhalvan
Additional Information & Roles
- External Examiner / Expert for the Naan Mudhalvan course across 4 colleges.
- Mentor Certificate holder for SWAYAM Certificate course (3 mentor certificates).
- Former Placement Coordinator at previous institution.
- Member of the Women's Forum.
- Member of the Consumer Citizen Club.
Contact
Phone+91 98409 58765
AddressNo 81, Bazzar road, Mylapore, Chennai - 600 004
Projects & Research Output
Ph.D. Thesis / Project: "A study of awareness and effectiveness of Guerrilla marketing techniques in the food industry - An innovation means of advertising"
Research Publications: Published 20+ research papers in various Conferences, Scopus, and UGC Care-listed journals. View Publications
Certificates & Credentials: View Certificates Link